Maximizer strand plumping cream infuses body and bounce throughout your hair's mid lengths and ends'. '.strtoupper('p')hilip kingsley's volumising, residue free formula plumps the appearance of each strand while smoothing frizz, so your hair looks and feels naturally fuller and thicker'. '.strtoupper('t')o use apply evenly through mid lengths and ends of towel dried hair, following use of the appropriate philip kingsley shampoo and conditioner'. '.strtoupper('b')low dry and style as required'. '.strtoupper('p')hilip kingsley's bottles and tubes are crafted from either sugarcane bioplastic or post consumer recycled pcr plastic'. '.strtoupper('s')ugarcane bioplastic is the first plastic ever made from a fully renewable origin, and, even better than this, to make it they actually reduce the world's carbon in the process'. '.strtoupper('p')cr plastic reuses single use plastics such as drinks bottles and packaging which would otherwise be disposed of in landfill sites, greatly reducing landfill waste and plastic pollution'. '.strtoupper('i')t also uses less energy and fossil fuels, protecting the environment from excess pollution, greenhouse gas emissions, and overuse of resources.