Wash away yellow tints with the phyto purple no yellow shampoo, a brightening shampoo that neutralises brassiness in platinum blonde, grey or white hair from the first use'. '.strtoupper('d')esigned to help white hair regain its natural white colour while gently cleansing the hair and scalp, the no yellow shampoo leaves locks bright, protected and silky soft'. '.strtoupper('i')t's enriched with edelweiss extract, a plant that thrives in extreme environments, having to battle against everything from uv rays to high altitude conditions'. '.strtoupper('a')s a result, it's renowned for its antioxidant properties and helps protect hair'. '.strtoupper('t')he shampoo also soothes the scalp using cornflower, while jojoba milk nourishes and softens hair as it helps strengthen the hydrolipidic film for ultra conditioned tresses'. '.strtoupper('w')hy we love it we love that this shampoo gets to work on neutralising yellow undertones from the very first use, so you don't have to wait too long to see your hair restored to its former brightness'. '.strtoupper('p')lus, you won't have to feel the need to dye your hair continuously in order to get rid of brassy tones as this purple no yellow shampoo will help maintain your colour'. '.strtoupper('h')ow to use it apply to wet hair and leave on for one to two minutes before rinsing'. '.strtoupper('r')eapply the shampoo to enhance the effectiveness of the active ingredients, and wash out after use'. '.strtoupper('w')orks well with make sure to nurture and condition your tresses further by finding a mask or leave in treatment from phyto's range.