Pureology is the number 1 professional colour care brand. Born in california in 2001 with a simple but powerful idea to create the very best products for colour treated hair. Pureology pioneered the no nasties movement with their sulphate free shampoos and 100% vegan formulas. Their exclusive antifade complexr helps to keep your hair colour looking vibrant for longer and their signature aromatherapy fragrances give every pureology user an indulgent experience while protecting hair colour. Word quickly spread and pureology became a beauty editor's best kept secret, loved by expert colourists and clients alike. Pureology color fanatic multi tasking deep treatment restores, protect, and strengthens colour treated hair with key ingredients camelina oil, coconut oil, and olive oil and a signature aromatherapy blend of rose, floral ginger, and cedarwood. 21 benefits prime 1. Helps preserve colour vibrancy 2. Primes hair for styling 3. Instantly detangles 4. Makes blow drying easier 5. Moisturises parched hair 6. Helps smooth hair fibre 7. Weightlessly conditions 8. Primes hair for styling protect 9. Helps prevent split ends 10. Helps prevent breakage from brushing and combing 11. Helps strengthen the hair fibre 12. Protects against heat damage 13. Helps protect from external aggressors perfect 14. Smooths out hair surface 15. Creates silkiness 16. Helps seal the hair cuticle 17. Reduces dryness 18. Controls frizz 19. Reduces static 20. Refreshes hair for restyling 21. Adds shine 100% vegan formula made with sustainably sourced natural plant extracts and without animal products or by products. Certified cruelty free and vegan by peta beauty without bunnies. Bottles are made of 95% post consumer recycled materials and are 100% recyclable. Even the labels are printed with soy ink. To use apply a quarter sized amount to shampooed hair, focusing on the mid lengths and ends. Gently massage through hair. Wait 5 minutes. Rinse.