The thirst quenching, sulfate free formula of pureology hydrate shampoo provides superior replenishment, touchable softness and extraordinary color protection'. '.strtoupper('a')dvanced hydrating micro emulsion technology deeply hydrates to revitalize dry hair and enhance color radiance, while jojoba, green tea and sage condition'. '.strtoupper('s')ulfate free to allow for a gentle cleanse'. '.strtoupper('t')he pureology's anti fade complex and patented ingredient blend protects color vibrancy and ensures lasting color payoff'. '.strtoupper('p')ureology's dual benefit high performing formulas provide color protection and customized care to address individual hair needs'. '.strtoupper('t')he highly concentrated shampoos boast up 80 washes in a 266ml single bottle'. '.strtoupper('p')ureology products are made with vegan formulas without animal derived products or by products every formula is made without animal products or by products'. '.strtoupper('p')ureology never tests on animals'. '.strtoupper('t')o use apply to wet hair, lather, and rinse'. '.strtoupper('f')ollow with hydrate conditioner'. '.strtoupper('i')n case of contact with eyes, rinse them immediately.