A rich and decadent formula that transforms every single strand and takes dull hair back to having a sunny shine. Full of powerful antioxidants, golden marula oil keeps hair soft, supple and moisturised while the plant based protein keravis gives hair super strength. A softly sweet blend of dewey pear and ylang ylang gets mixed with a warm touch of golden amber for a luxurious scent. Restores hair's youthful state. Benefits strengthens, renews softness and shines, supports scalp health, zerosulfater, vegan formula, color protection from patented antifade complex. To use apply a dime sized amount to wet hair on the scalp. Emulsify into a creamy lather, massaging the scalp and working down to the ends then rinse. For extra cleansing, repeat. For the most nourishment, follow with nanoworks gold conditioner and color fanatic multi tasking leave in spray. 100% vegan formula made with sustainably sourced natural plant extracts and without animal products or by products. Certified cruelty free and vegan by peta beauty without bunnies. Bottles are made of 95% post consumer recycled materials and are 100% recyclable. Even the labels are printed with soy ink.