Matte clay is a strong hold texturising clay, designed to give your hair a flexible hold and a matte finish, matte clay will create texture and definition for a true 'bed head' look'. '.strtoupper('b')oasting a colour safe formula, the clay also features uv filters which will protect your hair against environmental aggressors, helping to keep it strong and healthy'. '.strtoupper('t')o use rub a small amount in hands and mess through dry hair.