Protect your hair from everyday environmental pollutants with the sachajuan anti pollution shampoo, a gentle but effective hair cleanser that will protect the scalp, prevent pollution build up and restore healthy shine. The anti pollution shampoo's lavender scented formula works to protect the hair from daily aggressors such as industrial emissions, gases, dust, smoke and free radicals. It will help to smooth the surface of the hair and scalp so that pollutants find it more difficult to adhere to these surfaces. The result is hair that feels cleaner and fresher for longer with reduced colour fade and more shine. Over time, the metals and minerals found in hard water build up on the hair shaft, which can cause it to look dull, lack movement and feel brittle. A natural ingredient, trisodium ethylenediamine discuccinate ted, a biodegradable chelating agent containing high levels of antioxidants will help to prevent this from happening. The clarifying anti pollution shampoo also contains red seaweed known as chrondus crispus which helps to create a protective barrier over the scalp, acting as a breathable second skin. It prevents pollution particles from coating the scalp and provides a long lasting shield, while a cocktail of fruit derived alpha hydroxy acids aha's smooth the hair shaft this stops any nasties in the air from clinging onto the hair by reducing any dry, rough or porous areas, ensuring that hair stays shiny, fresh and clean for longer with more bounce and less frizz. Why we love it we've all had those days where our hair just feels lank, lifeless, and even though you've just washed it, it still doesn't look as great as it should. Pollution build up can often be the cause for this, and sachajuan shampoo provides the perfect solution. The best news though? The formula's system is powered by three highly concentrated natural ingredients! They work in tandem to effectively counteract drab hair in need of a refresh. If you live or commute to the city daily, this is a must have for your bathroom shelf! How to use it massage the product into wet hair, lather and rinse thoroughly. Works well with this anti pollution shampoo works best with the matching conditioner. Made for hair exposed to the daily grind, with this protective duo you can be sure that those daily aggressors won't cause your hair to look drab and lifeless.