''the sachajuan curl shampoo features a gentle formula that has been specifically created for curly hair it's powered by sachajuan's iconic ocean silk technology to enhance hair strength, suppleness and shine.'' kate, escentual beauty team. Why you'll love the sachajuan curl shampoo. Strengthens and nourishes the curl cuticle.. Combats frizz.. Liquid gel texture that lathers easily.. Pleasant scent.. Why it's escentual. This formula has been carefully designed to cater to the needs of curly hair. Behind the formula lies wheat protein and ocean silk technology which is made of a blend of natural algae to strengthen, nourish and defrizz, resulting in beautifully soft, manageable curls. As an added bonus, the shampoo creates a salon experience through its comforting, botanical scent and lathering texture why not treat yourself to a hair and scalp massage while in the shower?. The best way to use it. Massage into wet hair and rinse.