Why you'll love schwarzkopf blondeme bond repair purple mask'. '.strtoupper('d')eeply repairs and strengthens hair'. '.strtoupper('l')ightweight formula won’t weigh hair down'. '.strtoupper('p')owered by bondfinity technology to rebuild resilient hair bonds'. '.strtoupper('l')ocks in the hair’s natural keratin for lasting strength'. '.strtoupper('h')air becomes 20x stronger after just one use'. '.strtoupper('s')upports pro active, permanent repair from within'. '.strtoupper('i')deal for damaged, fragile, or processed blonde hair'. '.strtoupper('a')pplication apply evenly to damp, towel dried hair'. '.strtoupper('l')eave in for 5–10 minutes, then rinse thoroughly'. '.strtoupper('w')hy it's escentual'. '.strtoupper('d')eeply repairing and strengthening blonde and lightened hair without weighing it down, blondme deep repair mask with bondfinity technology restores the hairs' health by creating resilient hair bonds and locking in the hairs' own keratin – pro active, permanent repair for hair that is 20 times stronger after just one use.'. '.strtoupper('t')he best way to use it'. '.strtoupper('a')pply the deep repair mask evenly on damp, towel dried hair and leave in for 5 10 minutes'. '.strtoupper('r')inse thoroughly.'. '.strtoupper('v')alues'. '.strtoupper('s')ulphate free.'. '.strtoupper('v')egan.