Sometimes we just gotta lighten up a little. Our hair lightener spray is made with costa rican pineapples and meyer lemons to help brighten our hair by intensifying the natural highlighting effects of the sun. Our special blend gradually lightens and brightens, creating natural subtle tones and highlights without brassiness. Our hair lightener is specifically formulated to intensify the natural highlighting effects of the sun, giving our locks that natural, sun kissed look we love. This uv activated formula sprays on sheer and uses naturally derived ingredients like costa rican pineapple and meyer lemon to help create natural looking blonde highlights. And while we're all about picking lemons off our neighbour's tree and squeezing them straight into our hair, it just didn't feel right bottling that up and charging you for it so, we added just a little hydrogen peroxide into the mix for an extra boost of hair lightening power. Oh, and yes hair lightening results are permanent. How to use for an all over lighten and brighten, spray throughout dry or damp hair before sun exposure. For sun kissed highlights, spray onto select strands. To avoid breakage and over drying, we don't recommend using more than once between hair washes. Trust the bum dmdm h free, gluten free, paraben free, phthalate free, sls sles free, paba free.