Bed head's serial blonde shampoo new on the outside and just as epic on the inside. A colour enhancing formulation, not only designed with, but used by salon professionals. Delivering salon results and salon experience at home. If you loved bed head dumb blonde shampoo, you will love serial blonde! The bed head colour care range, with a colour protection system, has been tailored with professionals to care for and revive chemically treated hair and enhance colour vibrancy. The bed head serial blonde shampoo helps get blonde hair back to its brilliant best. The shampoo helps to repair damage, protect hair from future damage and maintain healthy blonde hair colour. The blonde shampoo also deeply cleanses, moisturises and softens hair. For soft, smooth, healthy looking blonde hair. Great for both natural and dyed blonde hair. Work the shampoo into wet hair, rinse well. For best results, follow with the serial blonde conditioner. Formulated with fibre actives that penetrate the hair fibre and restructure damaged hair proteins to help maintain healthy looking hair, conditioning complex that moisturises, softens and conditions, benzophenone, a uv protector, and hydrolysed keratin, the major protein component in hair, to reduce frizz and improve hair manageability. To use work the shampoo into wet hair, rinse well. For best results, follow with the serial blonde conditioner. Tigi may change the formulations from time to time to improve their range. Always check the packaging before use.