The standard of purity. P p baking soda minty toothpaste gel. P p crystalclean 88 plaque removal for ultra clean teeth. P p clinically proven to help break plaque bonds. P cool breathe minty gel. P for ultra clean teeth and lasting fresh breath. P p arm and hammer brilliant sparkle gel is an advance in dental science thanks to its crystalclean 88 baking soda technology, which is proven to achieve superior plaque removal. P this unique clinically proven formulation actually neutralises plaque, helping to break its bonds and removing it effectively from tooth surfaces. The crystalclean 88 technology cleans so deeply and thoroughly that your teeth will look and feel noticeably cleaner, smoother, shinier and brilliantly sparkling white. It also neutralises bad breath for a whole new experience of clean, and has a great minty gel flavour to leave your breath with a cool freshness that lasts. P arm and hammer brilliant sparkle gel helps protect against tooth decay for a noticeably ultra clean teeth sensation. P based on clinical plaque mean scores. P