This new pump pack incorporates visibility strip indicates how much cream is left'. '.strtoupper('s')imple twist and lock pump'. '.strtoupper('e')ffective and pleasant to use, e45 cream has been clinically proven to treat and soothe dry, itching, flaking, chapped, rough and calloused skin, sunburn and detergent hands'. '.strtoupper('i')ts non greasy emollient formulation is quickly absorbed by your skin, leaving it soft, comfortable and relieved'. '.strtoupper('e')45cream is recommended for more serious skin conditions such as eczema, dermatitis, ichthyosis and certain dry asses of psoriasis'. '.strtoupper('e')45 cream can be used everyday by the whole family including babies'. '.strtoupper('c')linically proven'. '.strtoupper('p')erfume free'. '.strtoupper('d')ermatologically tested.