Good shopping guide ethical companyspearmint and aloe vera toothpaste'. '.strtoupper('b')etaine gentle foaming action without harmful detergents'. '.strtoupper('a')loe vera soothing and healing, olive leaf extract protective antioxidant'. '.strtoupper('s')pearmint and myrrh essential oils known for their antibacterial and antiseptic properties'. '.strtoupper('p') p no nasties no harsh foaming agents sls, fluoride, artificial flavours, colourings, sweeteners or preservatives'. '.strtoupper('p') p 100% natural no nasties p active ingredients to help maintain healthy teeth and gums p no fluoride or sodium lauryl sulphate sls p safe for brushing babies' gums and milk teeth p suitable for sensitive teeth and gums p 10% of net profit is donated to charity p suitable for vegans p fairly traded p