Clinically proven. P p non abrasive. P for everyday use. P p janina ultrawhite sensitive whitening toothpaste is a unique, clinically proven, non abrasive formulation which contains the most active ingredients for good oral hygiene and the new whitening patented bromaine complex, a combination of natural enzymes bromelaine from pineapple and papain from papaya to safely whiten teeth without abrasion. P p janina ultrawhite sensitive whitening toothpaste contains the patented enzymatic bromaine complex to promote non abrasive whitening, for whiter teeth without any harm to the enamel. Its formula has been especially developed to decrease teeth sensitivity to cold, heat, contact and acids. P p used twice daily janina also helps prevent decay, controls plaque and provides long lasting gum protection. Independent clinical trials have also proven janina ultrawhite whitening toothpaste is effective in the reduction of halitosis bad breath. P p what does it do? P p whitens teeth safely thanks to a revolutionary enzymatic patented complex. P does not contain harsh abrasives relative dentine abrasivity 28. P helps reduce sensitivity. P helps control halitosis bad breath. P helps prevent decay. P controls plaque. P controls tartar. P gives lasting gum protection. P contains optimum fluoride levels. P helps prevent erosion of teeth. P p ideal for. P p those who desire to whiten teeth safely. P those with sensitive teeth. P those who desire healthier gums and teeth. P those who suffer from halitosis bad breath. P those with biological surface extrinsic staining i.e. Tea, coffee, nicotine, red wine. P those with excessive calculus. P teenagers with erosion and uncontrolled caries. P persons at high risk to dental caries or periodontal diseases. P persons with reduced salivary flow rate, i.e. Elderly or those with special needs. P patients with crowns, bridges, inlays or implants. P patients undergoing gum treatment. P patients we