L'or201al paris. Br elvive. Br colour protect. Br caring shampoo. Br br beauty expertise for every haircare need br br new reinforced actives. Br concentrated nourishment uva uvb filters. Br protects hair. Br prolongs colour. Br coloured hair. Br br the science of coloured hair. Br colourants can alter the natural protective layer of the hair, making the fibre more sensitive to external aggressions such as sun and pollution. To help protect your hair, a specific protective care is needed. L'or233al paris has created elvive colour protect, the uk's no. 1 for coloured hair. Br br the secret to colour protection br new formula with reinforced actives. Br 1 concentrated nourishment. Br the formula, now even more concentrated in nourishing actives, bathes the hair and transforms its surface. Hair feels voluptuous to the touch. Br 2 lasting colour protection. Br enriched with uva uvb filters, the formula helps protect hair from external aggressions and leaves colour shimmering. Br br proven results. Br 80% colour radiance protection. Br just coloured intensity for up to 7 weeks. Br nielsen shampoo and conditioner unit sales jan 2010 dec 2010. Br instrumental test after application of shampoo masque vs. Classic shampoo. Br instrumental test after application of shampoo conditioner. Br