Chestnut brown. Br br permanent colourant. Br br r233cital has been improved and become pr233f233rence. Still the same sophisticated colour with perfect grey coverage, but with a new shine enhancing conditioner and 20% colour 60ml colourant in place of 50ml. Br br fade resisitant colour technology. Br an innovation from the l'or233al laboratories, pr233f233rence patented fade resistant colourants, ensures a colour that doesn't fade and a superior shine. The colour stays truly beautiful, shinier, for longer. No dullness. No flatness. Br br new shine enhancing conditioner. Br a new multi application shine enhancing conditioner up to 5 luxurious applications, to help keep in first day colour radiance and shine. With rich conditioners and a uv filter, it leaves your hair radiant and protects it from getting dry. Br br superior colouring experience. Br 20% product for a more perfect colour result. A colour gel technology with a luxurious scent that doesn't drip. Professional quality gloves which fit your hands. Br br patented fade resistant colourants. Br up to 5 weekly conditioner applications. Br professional quality gloves. Br br the result depends on your natural hair colour. Br if you would like to achieve a result closer to the visual on the front of the pack, use l'or201al super blonde pre lightener first 1 sachet, then apply the shade virginia. The result will be slightly warmer than otherwise expected. Br br l'or233al has almost 100 years of experience at the forefront of scientific research and development in hair colouring. Br we are continuously listening to women's needs worldwide and are committed to offering them the most luxurious colouring experience combined with the latest technology and the widest colour choice. Br as the worldwide no. 1 in hair colourants, you can be confident that l'or233al better understands your needs and consistently delivers ex