Dentist recommend brand br 24 7 care for sensitive teeth br specially formulated with people with sensitive teeth br it also contains fluoride to prevent decay br its new minty taste keeps mouth feeling clean and fresh br br br fluoride toothpaste br br it contains an antimicrobial agent which with twice daily brushing helps to remove plaque above the gum line, and works to maintain healthy gums. Plaque build up can lead to gum recession and increased tooth sensitivity. Br it also contains fluoride to prevent decay. Br its new minty taste keeps mouth feeling clean and fresh. Br br what is tooth sensitivity? Br teeth are protected by a hard layer of enamel. If this is damaged or worn away then the dentine underneath may become exposed and this can cause pain. Br br how is tooth sensitivity caused? Br gum recession exposing dentine at the gum line br enamel erosion caused by fizzy, sweet and or acidic drinks br wearing away of the enamel caused by over enthusiastic brushing br these factors can make your teeth hypersensitive to heat, cold, sweetness, acidity or just when brushing. Br br why use sensodyne gum protection? Br sensodyne gum protection has been specially formulated for people with sensitive teeth. With regular brushing sensodyne gum protection helps strengthen teeth, fights tooth decay and promotes gum health. Br br br number one dentist recommended brand for sensitive teeth. Dentists have been recommending sensodyne for many years. Sensodyne gum protection is a low abrasion, fluoride containing toothpaste that, when used twice a day, provides 24 7 care for sensitive teeth. Br