Transfer files faster than ever when connected to a superspeed usb 3.0 port, wd elements lets you access and save files faster than ever'. '.strtoupper('t')ransfer a 2 hour hd movie in just 3 minutes instead of 13 minutes'. '.strtoupper('f')ree trial of wd smartware pro backup software download the free trial of wd smartware pro automatic and cloud backup software and start protecting your files today'. '.strtoupper('b')ack up to your wd elements drive or to the cloud using your dropbox account'. '.strtoupper('p')lug and play simplicity formatted to work right out of the box with your windows pc'. '.strtoupper('j')ust connect the power and plug the drive into the usb port on your computer to instantly add more storage'. '.strtoupper('m')assive capacity there's plenty of room for all your important files and precious memories'. '.strtoupper('i')mprove pc performance when your internal hard drive is almost full, your pc slows down'. '.strtoupper('d')on't delete files'. '.strtoupper('f')ree up space on your internal hard drive by transferring files to your wd elements desktop storage and get your computer moving again'. '.strtoupper('u')niversal connectivity with this single drive you can connect to the latest usb 3.0 devices or to your usb 2.0 devices as well'. '.strtoupper('w')d quality inside and out we know your data is important to you'. '.strtoupper('s')o we build the drive inside to our demanding requirements for durability, shock tolerance and long term reliability'. '.strtoupper('t')hen we protect the drive with a durable enclosure designed for style and protection.