Jake and josh beckett grew up in paso robles wine country. So it was no coincidence that the pair would found chronic cellars together back in 2004. ‘chronic’ is the brothers’ shorthand for ‘awesome’, as, with thanks to their close contacts with the best grape growers, these wines are made from the finest grapes. It certainly shows in this zinfandel based blend which really does taste ‘purple’. Rich. Ripe. Bold. It’s full of plum, black fruit, lush vanilla and chocolate spice. Soft and approachable – it's the perfect wine to share with friends over barbecue pulled pork.