70cl 40% johnnie walker red label was launched in its current form in 1909, though it had existed as walker's special old highland red label for some years previously'. '.strtoupper('a')lexander walker blended a type of whisky which is more suited to mixing with soda than the heavier, more old fashioned whiskies, and named it after his grandfather, who had started the family business in 1820'. '.strtoupper('t')oday it is the world's most popular whisky and is sold in more than 200 markets world wide.