Laura ashley, one of the most beloved home and lifestyle companies in the world, has been producing beautiful designs for the past 70 years'. '.strtoupper('i')ts beginnings can be traced to 1953, when laura and bernard ashley began hand printing fabric at their kitchen table in their little pimlico apartment, inspired by a women's institute exhibition at the vanda museum'. '.strtoupper('t')hanks to its roots in a rich history of design and the traditional principles of beauty and uniqueness, the laura ashley brand has grown to become a byword for elegance and design'. '.strtoupper('t')he brands style is continually evolving to remain distinctive and inspiring, evoking the timeless, peaceful, and alluring beauty of the british countryside'. '.strtoupper('w')e are happy to showcase a gorgeous and comprehensive new collection of laura ashley textiles, which are available in a wide range of products'. '.strtoupper('h')ere is the roller blind option, which lets light into the home thanks to a translucent 100% polyester material'. '.strtoupper('m')ake your selection from the choice of headings on the made to measure roller blind, the classic design with no pelmet top, or the evo heading with matching coloured pelmet top.