Movie posters have changed over the years because the film industry has changed as well. The days when movie studios could market films in complex ways are over. There was more balance between art and commerce in both studio movie making and movie marketing. Now, films made for artistic reasons are largely made outside of the hollywood studio system and the methods to market studio films are almost solely focused on what works for audiences who don't want to be creatively challenged, and just want entertainment. But there are always those who never forgot that the movies they loved could be celebrated in ways beyond just viewing them. Their love for movies extended to their appreciation of illustrated poster art. Just because studio marketing had changed didn't mean that the art of movie posters had to die.