About the endura prudential ride london jersey the endura prudential ride london jersey is made using high tech italian fabrics and designed by the endura team right here in the uk. The prudential ride london men's jersey combines our chevron design with the red, white and blue of the uk's and indeed the world's biggest sportive. The same close fitting cut and soft, compliant lycra that ensures it doesn't feel restrictive. Details include the year on the left cuff and a reflective logo. Designed to be race fit please be aware that you may need to size up accordingly. Key features soft touch rapid wicking italian fabric. Coldblack technology reduces heat build up. Skin fit aerodynamic lycra sleeves. 3 rear and 1 gel pocket. Raw edge silicone sleeve grippers. About prudential ride london developed by the mayor of london and his agencies in 2013, prudential ride london is the world's greatest festival of cycling. This flagship event is part of the mayor and tf ls cycling programme. More will be invested than ever before to create more safe, easy and well connected cycle routes across the capital to encourage more healthy and active travel. The programme includes new cycling infrastructure including a network of cycle superhighways and quietways, cycle hire, investment in cycle parking, community projects and events. There is no other closed road event like it that combines the fun and accessible element of a free family ride in central london with the excitement of watching the worlds best professional cyclists race in the prudential ride london surrey classic and prudential ride london classique. Taking a cue from the london marathon, amateur cyclists also participate in the prudential ride london surrey 100 a 100 mile challenge on the same closed roads as the professionals, with the added incentive of raising money for good causes. Cycling jerseys buying guide