About the endura prudential ride london shorts the endura prudential ride london waist short is made using high tech italian fabrics and designed by the endura team right here in the uk. Endura is tested and worn by movistar team riders so its all made to the highest standards. For 2019 the kit offers a form fitting yet slightly more relaxed fit compared to previous years. For this years design, an abstract tricolour dot pattern sits on an elegant, blue centric base colourway. The result is a simple, sophisticated look that people will still like to wear long after the event. Key features italian power lycra fabric700 series computer cut cvp stretch pad with antibacterial finish pre curved race fit seam free inside leg raw edge silicone gripper about prudential ride london developed by the mayor of london and his agencies in 2013, prudential ride london is the world's greatest festival of cycling. This flagship event is part of the mayor and tf ls cycling programme. More will be invested than ever before to create more safe, easy and well connected cycle routes across the capital to encourage more healthy and active travel. The programme includes new cycling infrastructure including a network of cycle superhighways and quietways, cycle hire, investment in cycle parking, community projects and events. There is no other closed road event like it that combines the fun and accessible element of a free family ride in central london with the excitement of watching the worlds best professional cyclists race in the prudential ride london surrey classic and prudential ride london classique. Taking a cue from the london marathon, amateur cyclists also participate in the prudential ride london surrey 100 a 100 mile challenge on the same closed roads as the professionals, with the added incentive of raising money for good causes. Cycling shorts buying guide