Amuseable ice cream is one cool character! With a squishy soft waffle cone, cordy feet and big stitch smile, this kooky pal is perfect for a beach trip. We dig that splodgy ice cream hat, in strawberry, vanilla and chocolate flavours! A sweet and silly...

Breakfast is the most important meal of the day that's what amuseable toast bag thinks, anyway! This little slice of kawaii has a cheery smile, a cross body strap and the fluffiest crust we've ever seen! Rise and shine with this wholegrain hero!

Add a cheeky touch to that simple look with the amuseables pineapple small bag. This zingy zip bag is gorgeously textured in stitched golden fur, and fully lined. A shock of silky leafy hair, a big old smile and dangly legs make this cheery scamp adorably.