Add a bright, silvery tone to your grey hair with the aveda blue malva shampoo, designed to neutralise brassy tones in grey and blonde coloured hair. Hannah, escentual beauty team.   why you'll love the aveda blue malva shampoo gentle shampoo gives grey hair a bright, silver finish. Vegan formula gently cleanses and removed yellow or brassy tones. Blue malva can be used on coloured blonde hair to add cool silver tones. Features sustainably sourced brightening blue malva.   what you need to know the blue malva shampoo brightens grey hair, and gives it a light silver tone. The formula harnesses the power and blue hue of botanical blue malva to colour correct brassy tones found in grey or chemically coloured hair. Coneflower adds vibrancy to your hair colour, whether that's your natural or coloured shade. The aveda blue malva shampoo gently cleanses your scalp without drying it out thanks to the hydrating blue malva, delivering a silver toned grey and less brassy finish.   why it's escentual the blue malva range is designed to enhance the beauty of grey hair, cancelling brassy tones to reveal a bright silver. Those with coloured blonde hair looking for a cool undertone will enjoy the brightening blue purple coloured formula. If you have coloured hair of any shade with some pesky brassy tones you want to remove, the blue malva shampoo is an excellent way to gently add coolness whilst still caring for your hair and scalp.   the best way to use it massage into your wet scalp, bringing the shampoo throughout our hair. Thoroughly rinse before applying a hair mask or conditioner.   the sustainable side aveda is leaping bunny certified and a vegan haircare brand and the blue malva ingredient is collected by hand from its natural ocean habitat, collected to reduce waste and be ecologically sustainable. Every product is made using wind or solar power and is housed in recyclable designs.   values vegan. Cruelty free.