The first step towards stronger hair, the aveda botanical repair strengthening shampoo gently cleanses and builds bonds to transform your tresses'. '.strtoupper('h')annah, escentual beauty team.'. '.strtoupper('w')hy you'll love the aveda botanical repair strengthening shampoo'. '.strtoupper('d')amage repairing strengthening shampoo.'. '.strtoupper('b')uilds hair bonds to leave your hair stronger.'. '.strtoupper('p')lant powered formula nourishes every layer of your hair.'. '.strtoupper('s')afe for coloured and chemically processed hair.'. '.strtoupper('v')egan formula free from silicones and sulphates.'. '.strtoupper('w')hat you need to know'. '.strtoupper('t')he aveda botanical repair strengthening shampoo targets every layer of your hair strand to increase bonds'. '.strtoupper('t')he 94% natural formula cleanses away oil, product build up and pollution damage'. '.strtoupper('t')he bond multiplying molecule strengthens the bonds in your hair cortex, repairing damage in the centre of your hair'. '.strtoupper('a') macro green blend smooths the hair cuticle to reduce breakage, protecting your hair from humidity and water damage.'. '.strtoupper('w')hy it's escentual'. '.strtoupper('n')ot only does the aveda botanical repair strengthening shampoo leave your hair feeling clean and soft, but it's the first step towards repairing damaged hair'. '.strtoupper('d')amage can occur from heat, pollution and colour, and the shampoo helps to reverse the appearance of damage.'. '.strtoupper('a')s the shampoo is sulphate free, only a small lather forms as you wash with a natural ylang ylang and herbaceous scent'. '.strtoupper('b')ut don't be fooled the shampoo is excellent at removing oil and styling products whilst being gentle to your scalp'. '.strtoupper('a')ny hair type, texture and colour can use the strengthening shampoo, and when combined with the rest of the botanical repair range, your hair will be stronger and healthier.'. '.strtoupper('t')he best way to use it'. '.strtoupper('w')et your hair and massage in the shampoo'. '.strtoupper('r')inse out thoroughly and follow with a hair mask or conditioner..'. '.strtoupper('t')he sustainable side'. '.strtoupper('t')he bottle is made from 100% post consumer recycled material and can be recycled at home when empty'. '.strtoupper('a')veda is an eco conscious leaping bunny certified brand, using only vegan ingredients and manufacturing using wind and solar power.'. '.strtoupper('v')alues'. '.strtoupper('v')egan.'. '.strtoupper('c')ruelty free, sulphate free, silicone free.