The first step towards stronger hair, the aveda botanical repair strengthening shampoo gently cleanses and builds bonds to transform your tresses. Hannah, escentual beauty team.. Why you'll love the aveda botanical repair strengthening shampoo. Damage repairing strengthening shampoo.. Builds hair bonds to leave your hair stronger.. Plant powered formula nourishes every layer of your hair.. Safe for coloured and chemically processed hair.. Vegan formula free from silicones and sulphates.. What you need to know. The aveda botanical repair strengthening shampoo targets every layer of your hair strand to increase bonds. The 94% natural formula cleanses away oil, product build up and pollution damage. The bond multiplying molecule strengthens the bonds in your hair cortex, repairing damage in the centre of your hair. A macro green blend smooths the hair cuticle to reduce breakage, protecting your hair from humidity and water damage.. Why it's escentual. Not only does the aveda botanical repair strengthening shampoo leave your hair feeling clean and soft, but it's the first step towards repairing damaged hair. Damage can occur from heat, pollution and colour, and the shampoo helps to reverse the appearance of damage.. As the shampoo is sulphate free, only a small lather forms as you wash with a natural ylang ylang and herbaceous scent. But don't be fooled the shampoo is excellent at removing oil and styling products whilst being gentle to your scalp. Any hair type, texture and colour can use the strengthening shampoo, and when combined with the rest of the botanical repair range, your hair will be stronger and healthier.. The best way to use it. Wet your hair and massage in the shampoo. Rinse out thoroughly and follow with a hair mask or conditioner... The sustainable side. The bottle is made from 100% post consumer recycled material and can be recycled at home when empty. Aveda is an eco conscious leaping bunny certified brand, using only vegan ingredients and manufacturing using wind and solar power.. Values. Vegan.. Cruelty free, sulphate free, silicone free.