Maintain the appearance of blonde locks with joico blonde life brightening shampoo. This nourishing shampoo is designed to preserve the longevity of blonde tresses while leaving strands cleansed and silky to touch. Infused with a host of fortifying ingredients, the formula utilises smart release technology to help charge hair with recurring protection against damage caused by heat, styling and day to day wear and tear. Arginine, a naturally occurring amino acid, contributes to the overall strength of your locks, revitalising from root to tip with defensive properties. An expert fusion of hydrating monoi and tamanu oil enrich tresses with a velvety soft and glossy finish. Foaming into a rich, creamy lather, the blonde shampoo gently lifts away lingering dirt, grime and bacteria from the scalp through to the ends, resulting in clean, bright and shiny hair that won’t appear brassy or dull.