Helping your coloured hair to last as long as possible, the joico defy damage protective shampoo shields your strands from external aggressors to help lock in that vibrant finish'. '.strtoupper('l')uxuriously creamy, the shampoo’s lather gentle lifts away build ups and impurities to leave your hair and scalp feeling cleansed and refreshed'. '.strtoupper('n')ever harsh on your skin or cuticles, the shampoo leaves you with silky smooth results while leaving essential natural oils intact'. '.strtoupper('f')ormulated using innovative smart release technology, you’ll be treated to a trio of arginine, keratin and rosehip oil, all packed together in a liposome for optimal delivery and absorption'. '.strtoupper('h')elping to strengthen hair and build resilience, arginine encourages the renewal of bonds while keratin supports hair fibres to resist breakage'. '.strtoupper('r')osehip oil delivers essential moisture and combines with moringa seed oil, which is rich in zinc, silica and vitamins a and e'. '.strtoupper('i')t’s also filled with antioxidants, working to stave off environmental damage for a healthier looking result'. '.strtoupper('f')inally, a protective lipid forms a barrier over your mane, acting as the first line of defence against uv rays as well as styling, chemicals and heat'. '.strtoupper('f')ree from sls sles sulphates.