Showcase the beauty of grey, white or light blonde hair with colour clarifying purple shampoo'. '.strtoupper('t')he neutralising system, enriched with magnesium and anti yellowing agents, counteracts unwanted brassy tones'. '.strtoupper('w')hen hair is lightened or turns grey, its natural warm tones become visible and often throw unwanted yellow tones'. '.strtoupper('t')he deep purple shampoo helps to neutralise these tones maintaining your blonde or white colour'. '.strtoupper('t')he formula helps deliver toning results while nourishing and protecting the hair fibre, giving a boost of shine'. '.strtoupper('r')esults neutralises anti yellowing enhances colour shine softens the feel of hair to use allergy alert test before use'. '.strtoupper('a')pply evenly to towel dried hair'. '.strtoupper('l')ather'. '.strtoupper('r')inse thoroughly'. '.strtoupper('i')n case of contact with eyes, rinse them immediately'. '.strtoupper('w')ash your hands after use'. '.strtoupper('f')or best results, use in conjunction with l'oreal professionnel serie expert conditioner or masque.