Showcase the beauty of grey, white or light blonde hair with colour clarifying purple shampoo. The neutralising system, enriched with magnesium and anti yellowing agents, counteracts unwanted brassy tones. When hair is lightened or turns grey, its natural warm tones become visible and often throw unwanted yellow tones. The deep purple shampoo helps to neutralise these tones maintaining your blonde or white colour. The formula helps deliver toning results while nourishing and protecting the hair fibre, giving a boost of shine. Results neutralises anti yellowing enhances colour shine softens the feel of hair to use allergy alert test before use. Apply evenly to towel dried hair. Lather. Rinse thoroughly. In case of contact with eyes, rinse them immediately. Wash your hands after use. For best results, use in conjunction with l'oreal professionnel serie expert conditioner or masque.