Benefits volumises and lifts fine, flat, flyaway hair hair texture fine philip kingsley's trichologists created body building weightless shampoo to give you movie star volume, bounce and shine to even the finest hair textures leaving your hair looking fuller and thicker all day long. Pairs perfectly with body building weightless conditioner for shorter length hair, or moisture balancing conditioner for longer or processed hair. Philip kingsley's body building weightless shampoo, designed for men and women, is full of volumising ingredients, each carefully selected to give you the best body and bounce. Copolymers control flyaways and static natural cellulose plumps and thickens the texture of fine strands and keratin proteins help strengthen your hair and improve its overall fullness. Body building weightless shampoo adds volume and bounce from root to tip. It also aids styling and blow drying by making fine hair easier to control. Volumising shampoo for fine hair specifically formulated with keratin for fine limp textured hair offers gentle cleansing with maximum volume making fine hair manageable and easy to style to use apply the volumising shampoo to wet hair and lather well with a gentle kneading of the scalp for 60 seconds. Rinse and repeat, if necessary. Follow up with the appropriate philip kingsley conditioner and scalp toner. Philip kingsley's bottles and tubes are crafted from either sugarcane bioplastic or post consumer recycled pcr plastic. Sugarcane bioplastic is the first plastic ever made from a fully renewable origin, and, even better than this, to make it they actually reduce the world's carbon in the process. Pcr plastic reuses single use plastics such as drinks bottles and packaging which would otherwise be disposed of in landfill sites, greatly reducing landfill waste and plastic pollution. It also uses less energy and fossil fuels, protecting the environment from excess pollution, greenhouse gas emissions, and overuse of resources.