Benefits volumises and lifts fine, flat, flyaway hair hair texture fine philip kingsley's trichologists created body building weightless shampoo to give you movie star volume, bounce and shine to even the finest hair textures leaving your hair looking fuller and thicker all day long'. '.strtoupper('p')airs perfectly with body building weightless conditioner for shorter length hair, or moisture balancing conditioner for longer or processed hair'. '.strtoupper('p')hilip kingsley's body building weightless shampoo, designed for men and women, is full of volumising ingredients, each carefully selected to give you the best body and bounce'. '.strtoupper('c')opolymers control flyaways and static natural cellulose plumps and thickens the texture of fine strands and keratin proteins help strengthen your hair and improve its overall fullness'. '.strtoupper('b')ody building weightless shampoo adds volume and bounce from root to tip'. '.strtoupper('i')t also aids styling and blow drying by making fine hair easier to control'. '.strtoupper('v')olumising shampoo for fine hair specifically formulated with keratin for fine limp textured hair offers gentle cleansing with maximum volume making fine hair manageable and easy to style to use apply the volumising shampoo to wet hair and lather well with a gentle kneading of the scalp for 60 seconds'. '.strtoupper('r')inse and repeat, if necessary'. '.strtoupper('f')ollow up with the appropriate philip kingsley conditioner and scalp toner'. '.strtoupper('p')hilip kingsley's bottles and tubes are crafted from either sugarcane bioplastic or post consumer recycled pcr plastic'. '.strtoupper('s')ugarcane bioplastic is the first plastic ever made from a fully renewable origin, and, even better than this, to make it they actually reduce the world's carbon in the process'. '.strtoupper('p')cr plastic reuses single use plastics such as drinks bottles and packaging which would otherwise be disposed of in landfill sites, greatly reducing landfill waste and plastic pollution'. '.strtoupper('i')t also uses less energy and fossil fuels, protecting the environment from excess pollution, greenhouse gas emissions, and overuse of resources.