Elasticizer extreme contains all the deep conditioning ingredients of philip kingsley's cult product elasticizer, but in higher doses to nourish very dry, fragile and thirsty hair'. '.strtoupper('t')his pre shampoo conditioning treatment is ideal for treating damaged, dry and curly hair'. '.strtoupper('i')t provides instant hydration and nourishment, leaving your hair full of elasticity, bounce and reflective shine'. '.strtoupper('f')orget all you know about traditional hair masks elasticizer extreme pre shampoo treatment brings frizzy, tangled strands back to life instantly'. '.strtoupper('d')esigned for very dry, fragile, porous hair and coarse, coiled and curly hair textures'. '.strtoupper('t')he supercharged intensely conditioning pre shampoo treatment mask will redefine curls, intensely rehydrate porous and fragile hair and dramatically decrease breakage'. '.strtoupper('c')linically proven to reduce breakage after just one use defines and smoothes curls combats frizz restores elasticity and bounce banishes tangles, frizz and straw like ends the solution to stronger, healthier hair instant shine that catches the light leaves hair obsessively smooth and soft tames tangles brings dry hair back to life 46% reduction in breakage after one use independent instrumental test to use use the rich hair mask at least once a week, before shampooing'. '.strtoupper('t')horoughly wet your hair with water and apply elasticizer extreme in sections, concentrating on your mid lengths and ends'. '.strtoupper('c')over hair with a shower cap or towel'. '.strtoupper('t')he heat created helps open your hair's cuticles, so they can properly absorb the nutrients'. '.strtoupper('l')eave for 10 20 minutes the longer the better'! '.strtoupper('t')o give your hair the ultimate pampering, you can even sleep in elasticizer extreme'. '.strtoupper('r')inse thoroughly and follow with the appropriate philip kingsley shampoo, conditioner and scalp toner'. '.strtoupper('f')iner hair textures should shampoo twice, to remove all product'. '.strtoupper('s')uitable for use on colour treated hair'. '.strtoupper('n')ote do not use elasticizer 72 hours before or after colouring your hair, as it may affect how the colour takes'. '.strtoupper('p')hilip kingsley's bottles and tubes are crafted from either sugarcane bioplastic or post consumer recycled pcr plastic'. '.strtoupper('s')ugarcane bioplastic is the first plastic ever made from a fully renewable origin, and, even better than this, to make it they actually reduce the world's carbon in the process'. '.strtoupper('p')cr plastic reuses single use plastics such as drinks bottles and packaging which would otherwise be disposed of in landfill sites, greatly reducing landfill waste and plastic pollution'. '.strtoupper('i')t also uses less energy and fossil fuels, protecting the environment from excess pollution, greenhouse gas emissions, and overuse of resources.