Elasticizer extreme contains all the deep conditioning ingredients of philip kingsley's cult product elasticizer, but in higher doses to nourish very dry, fragile and thirsty hair'. '.strtoupper('o')ur pre shampoo conditioning treatment is heralded as the best hair treatment for damaged, dry and curly hair'. '.strtoupper('i')t provides instant hydration and nourishment, leaving your hair full of elasticity, bounce and reflective shine'. '.strtoupper('f')orget all you know about traditional hair masks elasticizer extreme pre shampoo treatment brings frizzy, tangled strands back to life instantly'. '.strtoupper('d')esigned for very dry, fragile, porous hair and coarse, coiled and curly hair textures'. '.strtoupper('o')ur supercharged intensely conditioning pre shampoo treatment mask will redefine curls, intensely rehydrate porous and fragile hair and dramatically decrease breakage'. '.strtoupper('r')educes breakage by 40% after one use defines and smoothes curls combats frizz restores elasticity and bounce banishes tangles, frizz and straw like ends the solution to stronger, healthier hair instant shine that catches the light leaves hair obsessively smooth and soft tames tangles brings dry hair back to life we've made the switch to refill pouches for our 1000ml elasticizer'! '.strtoupper('w')hy'? '.strtoupper('e')asy to pour and easy to store, they are 100% recyclable and reduce plastic waste by 87%'. '.strtoupper('r')eplacing our airless pump bottles, they're a more sustainable solution with an equally easy to use design'. '.strtoupper('o')ur new pouches are ready to use as they come, or, simply unscrew the reclosable cap, squeeze the middle of the pouch and decant either refill an old, clean 150ml elasticizer pot, which can be refilled over 6 times, or any container of your choice'. '.strtoupper('t')hey're kinder to the planet and your wallet too!