Strands feel like straw'? '.strtoupper('f')rizziness out of control'? '.strtoupper('a') weekly fix of elasticizer is the answer your hair's been waiting for'. '.strtoupper('e')lasticizer pre shampoo treatment brings frizzy, tangled strands back to life instantly'. '.strtoupper('d')esigned to put the elasticity back into dry, dehydrated strands, for a dramatic reduction in breakage'. '.strtoupper('i')nstantly adds shine reduces breakage by 46% after one use intensely hydrate dry hair banishes frizz and tangles we've made the switch to refill pouches for our 1000ml elasticizer'! '.strtoupper('w')hy'? '.strtoupper('e')asy to pour and easy to store, they are 100% recyclable and reduce plastic waste by 87%'. '.strtoupper('r')eplacing our airless pump bottles, they're a more sustainable solution with an equally easy to use design'. '.strtoupper('o')ur new pouches are ready to use as they come, or, simply unscrew the reclosable cap, squeeze the middle of the pouch and decant either refill an old, clean 150ml elasticizer pot, which can be refilled over 6 times, or any container of your choice'. '.strtoupper('t')hey're kinder to the planet and your wallet too!