Step 1 in the new high bright system, this blondage high bright pre shampoo treatment preps hair with chelating agents to clarify before washing it'. '.strtoupper('m')ade with a vitamin c formula, this system brightens hair that has dulled, darkened, or mattified due to dulling agents and pollution'. '.strtoupper('g')et an instantly brighter blonde in one use when you use the entire high bright system'. '.strtoupper('b')enefits seals cuticles and fills hair porosity to lock out dullness bright, silky, conditioner, soft hair vitamin c and brightening care complex brightens hair to use use as a complete regimen with blondage high bright system'. '.strtoupper('a')pply to wet hair, comb through and leave in for 5 10 minutes'. '.strtoupper('a')fter using, follow with blondage high bright shampoo and conditioner'. '.strtoupper('u')se the entire blondage high bright system for an instantly brighter blonde in one use'. '.strtoupper('i')mportant blondage high bright system should be used until desired brightness is reached'. '.strtoupper('o')nce desired brightness is reached, stop usage of pre treatment.