Blondage high bright shampoo is redken's answer to blondes who lose lightness and brightness in the weeks between salon visits. This shampoo is step 2 in the full high bright regimen, a new blonde haircare system powered by vitamin c and redken's brightening care complex. This system washes away buildup and impurities in hair, brightening dulled, darkened or mattified blonde hair caused by dulling agents and pollution. Get an instantly brighter blonde in one use when you use the entire high bright system. Benefits seals cuticles and fills hair porosity to lockout dullness bright, silky, soft hair vitamin c and brightening care complex brightens hair to use use as a complete system with blondage high bright pre shampoo treatment and conditioner. Apply shampoo to wet hair after pre treatment, lather, and rinse. Follow with blondage high bright conditioner. Use the entire blondage high bright system for an instantly brighter blonde in one use. Important blondage high bright system should be used until desired brightness is reached. Once desired brightness is reached, stop usage of pre treatment and either 1. Continue using shampoo and conditioner only, or 2. Swap for your favourite redken haircare bundle.