'gently but effectively cleanse your hair and scalp with the schwarzkopf professional bc bonacure deep cleansing shampoo, a cleanser for all hair types exposed to pollution.' ceryn, escentual beauty team'. '.strtoupper('w')hy you'll love the bc bonacure clean balance deep cleansing shampoo gently cleanses hair and scalp'. '.strtoupper('e')ffectively removes impurities, build up and residue'. '.strtoupper('p')rotects the hair from free radicals'. '.strtoupper('s')uitable for all hair types'. '.strtoupper('w')hat you need to know if your hair is regularly exposed to pollution, this shampoo is made for you'. '.strtoupper('t')he cleanser hits the reset button on your hair pollution and all'! '.strtoupper('i')t gently washes away impurities, build up and residue from the scalp and hair before it can negatively affect the health of your hair'. '.strtoupper('t')he shampoo contains schwarzkopf's vegan care complex, which reactivates keratin production and tocopherol also known as vitamin e, a free radical fighting ingredient that'll protect against future pollution'. '.strtoupper('w')hy it's escentual it's important to consider your environment, not just your hair type when buying hair care'. '.strtoupper('p')ollution like exhaust fumes and cigarette smoke can have a damaging effect on your tresses, causing things like dandruff, scalp irritation and breakage'. '.strtoupper('a')s a result, adding the deep cleansing shampoo into your hair care routine will have a huge effect on the health of your hair both instantly and overtime'. '.strtoupper('s')ls and sles free shampoos tend to lather less than ones those with them in'. '.strtoupper('b')ut, that's the great thing about schwarzkopf's hair care they've made a promise that their sulphate free formulas will still have impressive foaming and cleansing capabilities'! '.strtoupper('t')he best way to use it use once a week'. '.strtoupper('a')pply a small amount and work evenly into damp hair'. '.strtoupper('r')inse thoroughly'. '.strtoupper('r')epeat if needed'. '.strtoupper('t')he sustainable side schwarzkopf pride themselves on being clean, inside out'. '.strtoupper('a')ll of their formulas are 100% vegan, and their packaging is environmentally friendly, fully recyclable and made from 97% recycled plastic'. '.strtoupper('v')alues vegan'. '.strtoupper('s')ulphate free, silicone free, paraben free, mineral oil free, microplastic free and artificial colourant free.