Keep your hair colour salon fresh with the schwarzkopf professional bc bonacure color freeze shampoo ph 4.5'. '.strtoupper('k')eavy, escentual beauty team.'. '.strtoupper('w')hy you'll love the schwarzkopf professional bc bonacure color freeze shampoo'. '.strtoupper('d')esigned for hair that is damaged and coloured.'. '.strtoupper('9')0% colour retention for up to 30 washes.'. '.strtoupper('v')egan formula with a ph 4.5.'. '.strtoupper('s')ls and sulphate free.'. '.strtoupper('w')hat you need to know'. '.strtoupper('p')art of the colour freeze range, the schwarzkopf professional shampoo contains advanced technology that keeps your colour vibrant thanks to a vegan care complex'. '.strtoupper('t')his innovative blend contains keratin to increase elasticity and cell equalizer technology which protects the hair follicle from snapping'. '.strtoupper('t')he formula uses an optimum ph of 4.5 to help strengthen the matrix around the cortex microfibrils to freeze colour pigments for long lasting vibrancy and to prevent unwanted breaking'. '.strtoupper('a')nd it does all of this while ensuring your hair is gently cleansed of dirt and impurities.'. '.strtoupper('i')f you're a fan of the previous sulfate free micellar shampoo and you're wondering does it deliver similar results'? '.strtoupper('t')he answer is yes, it does!'. '.strtoupper('w')hy it's escentual'. '.strtoupper('t')he colour freeze shampoo is schwarzkopf's first ever vegan colour vibrancy boosting shampoo'. '.strtoupper('i')t's free from nasties like parabens, sls and sulphates that damage your hair'. '.strtoupper('b')ut don't worry the shampoo still provides the foaming and cleansing power of a sulphate shampoo without the drying effect on your hair and the benefit of increased colour vibrancy.'. '.strtoupper('t')he perfect first step in a vegan colour maintaining hair care routine, the shampoo can be used alongside the rest of the color freeze collection for the best results.'. '.strtoupper('t')he best way to use it'. '.strtoupper('m')assage the formula into wet hair and rinse thoroughly.'. '.strtoupper('t')he sustainable side'. '.strtoupper('t')he formula has a high level of biodegradability'. '.strtoupper('t')he bottle is fully recyclable and made of 97% recycled plastic.'. '.strtoupper('v')alues'. '.strtoupper('v')egan.'. '.strtoupper('s')ls sles free, sulphate free, silicone free, microplastic free, paraben free and artificial colourant free.