Enhance your light or grey coloured hair with the schwarzkopf professional bc bonacure color freeze silver shampoo that will cleanse your hair of dirt and impurities while neutralising warm tones'. '.strtoupper('k')eavy, escentual beauty team.'. '.strtoupper('w')hy you'll love the schwarzkopf professional bc bonacure color freeze silver shampoo'. '.strtoupper('d')esigned for grey or lightened coloured hair.'. '.strtoupper('s')trengthens the hair surface, preventing breaking and snapping.'. '.strtoupper('9')0% colour retention for up to 30 washes.'. '.strtoupper('v')egan formula with a hair optimal ph value of 4.5.'. '.strtoupper('s')ls, paraben and sulphate free.'. '.strtoupper('w')hat you need to know'. '.strtoupper('t')he silver shampoo is infused with the color freeze collection's iconic advanced technology that maintains your hair colour's vibrancy'. '.strtoupper('t')he purple formula features a vegan care complex made from keratin that helps restore the structure of your hair'. '.strtoupper('c')ell equalizer technology strengthens the hair surface, preventing breaking and snapping when washing and blow drying hair'. '.strtoupper('t')he formula provides the ultimate protection using a hair optimum ph of 4.5 to fortify the matrix around the cortex microfibrils so that your colour pigments stay frozen.'. '.strtoupper('w')hy it's escentual'. '.strtoupper('i')f you struggle with warm brassy tones and are looking to reinvigorate your locks brightness, then you need to try the schwarzkopf professional bc bonacure color freeze silver shampoo ph 4.5'. '.strtoupper('t')he purple formula neutralises warm areas and brightens cooler areas'. '.strtoupper('a')t the same time, it adds a subtle shimmer to very light hair for added brightness.'. '.strtoupper('i')deal as the first step in your colour enhancing routine, the silver shampoo efficiently cleanses your hair and scalp, so your locks are ready to be conditioned'. '.strtoupper('t')he clean formula locks your colour intensity using advanced technology free from nasties such as sls, parabens and sulphates while still delivering the lather and cleaning benefits of a traditional sulphate shampoo.'. '.strtoupper('t')he best way to use it'. '.strtoupper('m')assage the formula into wet hair and rinse thoroughly.'. '.strtoupper('t')he sustainable side'. '.strtoupper('t')he formula has a high level of biodegradability'. '.strtoupper('t')he bottle is fully recyclable and made of 97% recycled plastic.'. '.strtoupper('v')alues'. '.strtoupper('v')egan.'. '.strtoupper('s')ls sles free, sulphate free, silicone free, microplastic free, paraben free and artificial colourant free.'. '.strtoupper('e')nhance your light or grey coloured hair with the schwarzkopf professional bc bonacure color freeze silver shampoo that will cleanse your hair of dirt and impurities while neutralising warm tones'. '.strtoupper('k')eavy, escentual beauty team.