Designed for limp, fine and lacklustre hair, the virtue full shampoo volumises the strands while it cleanses. Uplifting dirt, excess oil and impurities from the scalp, this innovative shampoo detoxifies the hair from root to tip. What’s more, this high performance formula coats each strand with weightless body, creating the appearance of thicker hair. Thanks to its lightweight consistency, the formula builds body without weighing down the strands or leaving a sticky residue. Enriched with the brand’s signature alpha keratin 60ku® protein, the formula helps to reinforce the hair’s natural barriers, strengthening and repairing brittle strands. This protein also safeguards the hair against heat damage and environmental aggressors, keeping the hair healthy and lustrous. Paraben free. Vegan. Colour safe.