Ideal for taming the unruliest of strands, virtue’s shampoo smooths your hair into a more manageable, silky mane'. '.strtoupper('w')orking to lift away build ups and excess oil, the shampoo leaves your scalp and hair feeling revitalised and refreshed'. '.strtoupper('i')ncredibly restorative, you’ll benefit from a refined end result that looks and feels polished'. '.strtoupper('t')he formula is designed to combat frizz by locking in essential moisture, ensuring hair is thoroughly hydrated rather than dry'. '.strtoupper('t')he shampoo also contains the revolutionary ingredient alpha keratin 60ku®, which works in the same way as human hair proteins, fortifying locks for a stronger looking mane'. '.strtoupper('s')uitable for anyone suffering from rough cuticles, the shampoo makes hair more manageable by increasing slip and lessening friction'. '.strtoupper('s')tyling and brushing will be a breeze while your head of hair will seem sleeker and shinier than before'. '.strtoupper('u')plifting the senses, the shampoo contains a refreshing fragrance made up of fruity, flowery and herbal notes from mint, pear and lavender essential oils'. '.strtoupper('c')olour safe, paraben free, gluten free.