A luxurious formula designed to target frizz, the virtue smooth shampoo helps you to achieve a sleek look for a put together finish'. '.strtoupper('f')ormulated with the pioneering protein alpha keratin 60ku®, it makes for a potent treatment that’s suitable for day to day use'. '.strtoupper('t')his superhero ingredient mirrors the keratin found in human hair, allowing it to seamlessly bind to areas that are damaged, leading to impressive reparative results'. '.strtoupper('t')he shampoo softens rough cuticles to improve your hair’s slick appearance while increasing slip for more manageability'. '.strtoupper('b')lended with pink pomelo, which is rich in vitamins a, c and b1 as well as zinc, your mane will receive a burst of nourishing goodness to give it a healthier looking sheen'. '.strtoupper('n')arrowing in on frizz, phospholipids that are sourced from soybeans offer protection even in humid environments, helping you to maintain smoothness and shine'. '.strtoupper('i')ndian herb got kola encourages strands to be stronger while ensuring hair is lustrous and brimming with vitality'. '.strtoupper('t')he shampoo is finished off with an uplifting scent made up of sweet pear, lavender and fresh mint as well as a sumptuous blend of herbs, flowers and fruits'. '.strtoupper('s')afe for coloured hair'. '.strtoupper('c')ruelty and gluten free'. '.strtoupper('f')ree from parabens, sulphates, phthalates, synthetic colours and dyes.