Pure colour conditioner deeply nourishes colour treated and chemically processed hair, while adding body, bounce and shine. This moisturising formula reduces colour fade and improves elasticity for stronger hair and longer lasting colour. Colour lasts up to 100% longer colour protection for up to 24 washes philip kingsley's bottles and tubes are crafted from either sugarcane bioplastic or post consumer recycled pcr plastic. Sugarcane bioplastic is the first plastic ever made from a fully renewable origin, and, even better than this, to make it they actually reduce the world's carbon in the process. Pcr plastic reuses single use plastics such as drinks bottles and packaging which would otherwise be disposed of in landfill sites, greatly reducing landfill waste and plastic pollution. It also uses less energy and fossil fuels, protecting the environment from excess pollution, greenhouse gas emissions, and overuse of resources.